Cyber-attacks have made people to be more careful about where and from whom they shop online; a key component of online businesses today is the ability to create a trustworthy environment where potential customers can feel safe to make their purchases. SSL (Secure Sockets Layer) is a standard security protocol for establishing encrypted links between a web server and a browser in an online communication; this technology ensures that all data transmitted between the web server and browser remains encrypted.
The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. SSL certificates can also help you gain your customers’ trust and protect against phishing schemes; among other advantages. There are three types of certificates a domains-validated SSL certificate, an organization-validate certificate and an EV certificate, the one you choose should be the one that better suit your needs. Shoppers today want more than ever to feel that their information is kept safe in each transaction, so if you want to boost your customers’ confidence get an SSL certificate.