A landing page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page will target a particular stream of traffic; this will convert a higher percentage of your website visitors into leads with which you can follow up. An effective way to create a landing page is to limit navigation; limit the number of exits from your landing page so that your visitors are focused on filling out your form. Deliver value, if your offer is compelling to your audience then make sure that your landing page demonstrates that value. Add share links to your landing page to encourage your website visitors to share your content with their audiences. Keep your lead form short and straightforward will increase your conversion rate. If your landing page is simple the effectiveness of your online marketing will improve dramatically.