A couple of years ago companies wouldn´t even take a second look at cloud computing to run business operations but today it turns out that cloud is one of the most popular solution available in the market. IT departments are enjoying cheaper and scalable services thanks to cloud computing but the future are the cloud as an enabler of business modernization. But businesses are constantly looking for ways to innovate so how can they do it?
You can use cloud as a route to market; you can capture new data otherwise hidden or ignore and use it to analyze information based on your products or services. Cloud also allows organizations to integrate data from multiple sources. Social media is often used as an example, but more interesting opportunities are in optimizing interactions that span multiple organizations. The cloud is also a fantastic way to provide the means to store, access or distribute digital assets like books, movies or music; it also enables virtual learning environment and among many others.